Innovation in Action
Imagine a fairway mower that drives itself or a robotic lawnmower that gives homeowners an always ready lawn™. A GPS-guided sprayer that’s so precise it automatically turns individual nozzles on and off to virtually eliminate overlap. A battery-powered commercial mower that can power through tough grass from dawn till dusk. Or software that lets a landscape contractor manage their equipment, staff and invoicing in one convenient place.
This isn’t just a vision for the future. It’s what’s happening now at The Toro Company.
At The Toro Company, innovating for the future is part of who we are. It’s been at the core of our culture since 1914, and it’s how we became the company we are today. After more than 100 years of industry firsts and thousands of product and technology patents, we know what it takes to stay ahead of the curve. And we’re on a mission to keep breaking new ground for the customers we serve.
We don’t just make products. We solve problems.
For us, innovation isn’t just about big ideas; it’s about creating useful solutions that deliver real value. We’re committed to making our customers’ lives better and their jobs easier by helping them increase productivity and efficiency.
It’s a customer-centric approach.
We’re continually evolving with and for our customers. That starts with listening to them and understanding their business. From sharing their challenges and unmet needs to testing prototypes in the field, our customers are true partners in the process. As a result, our innovations are based on deep market knowledge most tech startups don’t have.
We apply technology holistically.
When customers choose from among our many global brands, they get more than individual products. They have access to a complete suite of solutions that work together. From powerful lithium ion battery products that share interchangeable batteries to business software that helps them work more efficiently, customers can count on us for an ecosystem with technology at the core.
Setting the standard for what’s next.
Driven by these principles, a dual transformation is underway at The Toro Company as we enhance the products our customers depend on now and create the solutions they need for the future. This transformation includes a strategic focus on three key areas: alternative power, autonomous solutions and smart connected products. Here’s a glimpse of what’s new and what’s ahead.
A strong foundation for moving forward.
As we look ahead, our technology roadmap is built on key strategies that enable us to be nimble yet smart decision-makers. An important part of that roadmap is a team that’s dedicated exclusively to exploring opportunities for innovation.
The Toro Company’s Center for Technology, Research and Innovation (CTRI) supports research and development across the enterprise and our global portfolio of brands. The CTRI team works on behalf of all our markets and customers to investigate emerging technologies and generate ideas that solve problems in ways that are both novel and useful. Comprised of leading agronomists and engineers, this group has been influential in the development of products that increase productivity, save water, reduce fuel consumption and improve growing conditions. The CTRI team has also laid the foundation for future innovations in robotics, fuel cells, advanced battery technologies and precision site management.
Investing in the future.
In addition to the work of the CTRI team, we invest in talent and teams to support growth. We're committed to building a future-ready team to position the company for success and better serve our customers. Intentional acquisitions also add technologies, talent and expertise to our brand portfolio to accelerate development in the areas where we’re invested. Plus, our teams are collaborating across the company in new and exciting ways to share knowledge and resources.
Doing what’s right.
Another key component of our roadmap is timing. When it comes to innovation, we don’t rush to market; we take the time to get it right. No solution is ready until it has been field-tested, engineered and refined to ensure it meets the highest standards of performance, reliability and safety. Because of the strength of our local support and reputation for quality and durability, customers look to our brands for innovations they can trust. They know they’re not just getting a product, they’re getting a relationship — and that’s a key driver to choose our brands when they adopt new technologies.
Curious about what’s new at The Toro Company? Get a pulse on the latest innovation headlines from each of our brands by visiting the links under “News” on The Toro Company website.